About Nezasa
Nezasa is at the forefront of innovation in travel technology, with thriving offices in Lisbon and Zurich. Certified as a Great Place to Work, we are passionate about creating a dynamic work environment for our "Nezasians." Our team is highly skilled, fun-loving, and dedicated to revolutionizing the travel industry. Our flagship platform, TripBuilder, is transforming how travel businesses and users design and modify complex itineraries to deliver unforgettable travel experiences.
The Team You’ll Be Joining
We are a lean, high-performing 3-person marketing team operating with a strategic, data-driven approach, leveraging cutting-edge AI agents across all functions. We prioritize quality engagement and pipeline velocity over generic volume.
Role Overview
We're looking for an exceptional ABM & Demand Generation Manager who can orchestrate our entire account-based marketing programme while driving demand generation through paid advertising. This is a unique hybrid role that combines strategic ABM execution across all tiers (1:1, 1:Few, 1:Many) with hands-on paid media management.
This role is perfect for someone who thrives at the intersection of data-driven paid advertising and personalised, relationship-driven ABM. You'll work closely with our VP of Marketing and Content Marketing Manager to execute integrated campaigns that move target accounts through the pipeline.
Key Responsibilities
ABM Programme Management
- Own and execute our ABM strategy
- Conduct account research and intelligence gathering for MQAs and SQAs
- Map stakeholders and identify buying committee members
- Design and execute highly personalised outreach and engagement programmes
- Create account-specific messaging and materials
- Execute direct mail and executive engagement programmes
- Drive LinkedIn social selling initiatives
- Develop multi-channel orchestration strategies
- Define and implement campaign orchestration integrating paid ads with ABM
ABM Measurement & Reporting
- Track account-level engagement across all touchpoints
- Report on pipeline influence from ABM activities
- Monitor stakeholder engagement metrics
- Execute on ABM measurement framework
Sales Development & Pipeline Acceleration
- AI Agents Management
- Configure manage and execute AI agents
- Monitor performance and refine agent inputs
- Train agents on successful examples
- Escalate promising AI conversations to human follow-up
Lead Management & Sales Support
- Own lead routing and qualification processes
- Manage MQL handoff processes to sales
- Provide account-specific briefings for sales team
- Distribute competitive intelligence to sales
- Share win/loss insights with relevant teams
Pipeline Acceleration
- Design and execute deal acceleration plays
- Coordinate buying committee engagement
- Support multi-threading efforts in active opportunities
Intent & Signals Activation
- Monitor and activate on intent data signals
- Track website visits, social interactions, and email engagement
- Coordinate response strategies for high-intent activities
You'll Succeed If You...
Experience
- 4-6 years in B2B SaaS marketing with demonstrable ABM and paid advertising experience
- Proven ABM expertise managing programmes across multiple tiers (1:1, 1:Few, 1:Many)
- Hands-on paid media experience with LinkedIn Ads, Google Ads, and Microsoft Ads
- Track record of generating MQLs/SQAs through integrated ABM and paid campaigns
- Experience with account-based orchestration and multi-channel campaigns
- Strong understanding of B2B buyer journeys in complex, enterprise sales environments
Technical Skills
- Expert-level proficiency with HubSpot (or similar CRM/marketing automation platform)
- Proficiency with LinkedIn Campaign Manager , Google Ads, Microsoft Advertising
- Familiarity with AI tools
Core Competencies
- Strategic thinker with tactical execution skills - can see the big picture whilst executing in the details
- Data-driven decision maker - uses metrics to optimise campaigns continuously
- Excellent communicator - can articulate complex strategies to sales and leadership
- Highly organised - manages multiple campaigns, accounts, and channels simultaneously
- Self-starter - thrives in a small team environment with autonomy
- Collaborative - works effectively with sales, content, and product teams
Language & Location
- Fluent English (written and spoken) - this is essential as we operate globally
- Based in Portugal
- Comfortable working remotely in a distributed team
Desired Qualifications (Nice to Have)
- Experience in travel technology, SaaS, or B2B enterprise software
- Background in sales development or SDR management
- Familiarity with programmatic advertising
- Previous experience in startup or scale-up environments
- Understanding of AI agents and automation in sales/marketing
Interview Process
1. Initial screening call (30 minutes) - Culture fit and basic qualifications
2. Deep-dive interview with line manager (60 minutes) - Technical skills, experience, and strategic thinking
3. Skills assessment (take-home) - ABM strategy and paid media planning scenario (Approximately 60 to 90 minutes)
4. Final interview and Skills Assessment Presentation (60 minutes) - Leadership interview and offer discussion